We build software products, and help teams build theirs. We handle strategy, infrastructure, design and code.

We work with companies that are serious about investing in good software. We automate work, use AI where it adds real value and build software that grows with your workflow. We do this for your business and for our own products.

Software we build and run ourselves

Our own products are where we try new ideas first. Running them every day is the experience we bring to every project we take on.

Ask Eyes answering a question about a site’s own numbers

Eyes

Product analytics that reads your data for you. Ask what's happening, and it tells you when something changes.

More of our work

Complex software that actually works well

Invoice editor with a live status history panel
Privacy-friendly analytics overview dashboard
Email sequencing editor with phased send intervals
Security risk assessment report with AI-assisted scoring
Client report generator with selectable statistics
Multi-channel campaign management overview

Why work with us

We build and run products of our own, so we know what it takes: clear priorities, solid foundations, and a team that stays involved long after launch. We keep things simple and focused on what actually moves a product forward.

Scalable solutions

We design and build with growth in mind. We've taken products from zero to hundreds of thousands of lines of code and thousands of users.

Collaborative

We work as an extension of you or your team. Clear communication, shared decisions, and a process that stays focused and enjoyable.

All in-house

Strategy, design, infrastructure, and code in one team. No handoffs, no coordination overhead and no switching between agencies.

AI products

We build products that put AI to work. Repetitive tasks handled automatically, either as a new product or on top of the tools you already use.

How we get things done

Consulting

During consulting we ask the right questions to understand your goals and help make smart decisions early.

Collaborative exploration

We dive in side by side, testing ideas, mapping possibilities, and finding the best path forward.

Build and iterate

We iterate fast, learn quickly, and improve step by step so the product grows stronger with every cycle.

Ready for liftoff

We make sure your launch is solid, smooth, and sets the product up to scale and attract users.

Build your product with us

We design and build complete digital products, from first idea to launch.

What we build
  • Landing pages that convert visitors into early users
  • Build a product that's reliable and easy to grow
  • Turn your idea into a polished, usable product
  • Build internal software to reduce friction so your team works smoothly
Improve your product

Redesign or enhance your existing product to make it faster, simpler, and more user-friendly.

Meet the team

Willem-Jaap KlepperFounder & software developer
@willem-jaap
Joan VerhulstUI/UX designer
@joan-verhulst
Frans SlabbekoornSoftware developer
@frans-slabbekoorn

Common questions and answers

How do we get started?

We start with a free conversation about your product or business, your goals, and where you are today. That helps us quickly figure out whether we’re the right fit for each other.

What kind of products do you work on?

Our own products, Eyes (product analytics), MCP Hosted (AI connections for your business software) and Tencil (an open-source tool for coding agents), and software we build with others: SaaS platforms, internal tools, AI products and custom applications. If it involves strategy, design and code, we can help.

How does the collaboration process work?

We work in short cycles: plan, build, review, repeat. You get regular updates and direct access to the team. Simple, transparent, and efficient.

What if priorities change halfway through the project?

That’s completely normal. We build in flexibility from day one, so we can adapt without turning it into a major issue. That way, we can keep moving forward quickly.

Do you offer support after launch?

Yes. We don’t disappear after launch. We can help with monitoring, iterations, scaling, and ongoing improvements as your product grows.

Do you offer an SLA?

Yes. For products we maintain after launch, we can agree on an SLA that fits your needs, with clear arrangements on availability, response times and support. We’ll work out the right level together.

Do you also build regular websites, for example in WordPress?

No WordPress sites, but we do build fast custom websites as part of a product or platform.

How long does a project usually take?

That really depends on the scope and complexity of the project. An MVP can be ready in a matter of weeks, while a fully scalable platform can take several months or more.

What’s your minimum project budget?

Our projects start at €20,000, but this can vary depending on your specific needs and the scope of the project.

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